no one to bowl or bat with
missing 2-3 players
after first season
uncoordinated fixtures
Extra net sessions/week
Potential annual uplift
Target renewal rate
Off-season events target
1st XI, 2nd XI, Women's, Colts — each squad gets a persistent chat room. Availability, team sheets, and match-day coordination in one place.
When a match is confirmed, a dedicated chat opens for that fixture. Discuss travel, warm-up times, and batting order without cluttering the main group.
Team captains manage their squad chats. Post team sheets, confirm availability, and coordinate substitutes — all from the app.
More net sessions and match days mean more time at the club — and more bar spend. If each extra visit generates $6 in refreshments: $6 × 4 sessions × 40 weeks = $960. additional bar revenue.
Members who play regularly renew. If the app retains just 20 extra members at $150/year, that's $3,000 in saved subscription revenue.
Overs
Wickets
Extras
Run Rate
Overs
Wickets
Extras
Run Rate
Clubs that keep members engaged through the off-season with indoor nets, social events, and squad updates can expect significantly stronger renewal rates.
target renewal rate
winter engagement target
off-season events possible